TikTok is introducing a new feature that permits them to reduce the volume of AI-made videos appearing in their timelines. This move comes as the service disclosed that it presently contains over 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a rise in AI content, driven by emerging AI video creators.
AI Proliferation Online
It has been noted that almost a tenth of the fastest-growing channels on another major platform primarily display AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a label for substandard, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users appreciate content created using AI tools, from AI artwork to educational videos, and we aim to offer the community the power to adjust the amount of that, according to their own likes,” stated a spokesperson.
Scale of AI Content
The service announced that there are presently over a billion videos on its service identified as artificially created. In total, in excess of 100 million pieces of content are added to the service every day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Viewers will be able to limit or boost the volume of artificial media they view by using the content preference option in the app and choosing AI-made media. Other topics that are already be modified under the tool include current affairs, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s policies require users to identify “realistic” AI-made content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
In addition, the app will from now on attach an AI-generated watermark to content made using its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This step is designed to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
The company is additionally introducing a $2 million AI literacy fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This project will support educational bodies focused on educating coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, during discussion over intentions to lay off hundreds of safety staff in Britain. TikTok is set to cut hundreds of positions in its trust and safety division in London, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A company official clarified that people-led review would remain essential, but artificial intelligence can shield workers by removing the most harmful content before it is viewed by humans. The company reported a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is why a significant AI assistance is proving valuable process content quickly.”
